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50 results in articles and videos for “East Texas small business”
- ArticleEast Texas Business
East Texas Business Spotlight: How Megan and James Heath Grew Pack N Mail
Meet Pack N Mail owners Megan and James Heath, the Longview and Gilmer entrepreneurs recognized by the SBA in 2026. See their story, services, and practical small-business lessons.
- ArticleEast Texas Business
East Texas Business Spotlight: Connor Walters and Silver Grizzly Espresso
Meet Silver Grizzly Espresso co-founder Connor Walters and learn how the Longview coffee shop built craft, community, and a downtown gathering place.
- ArticleEast Texas Business
East Texas Business Spotlight: Robbie and Tracy Shoults of Bear Creek Smokehouse
Ryan Nichols meets Bear Creek Smokehouse co-owners Robbie and Tracy Shoults and tells how the Marshall, Texas barbecue business has grown since 1943.
- ArticleEast Texas Business
East Texas Business Spotlight: Laura Nevils and Books & Barrels
Ryan Nichols meets Books & Barrels owner Laura Nevils in downtown Longview and covers how the bookstore supports readers, local authors, events, and community.
- ArticleEast Texas Business
East Texas Business Spotlight: Daren Horton and Gecko Pest Control
Ryan Nichols meets Gecko Pest Control owner Daren Horton in Marshall, covering the company's services, history, community work, and a checklist for customers.
- ArticleEast Texas Business
East Texas Business Spotlight: Shawn Ingram and Custom Graphics TX
Ryan Nichols meets Shawn Ingram of Custom Graphics TX in Longview, a branding shop offering in-house production, local connections and practical skills access.
- ArticleBehind the scenes
Get Your East Texas Business Ready Before Small Business Saturday
Small Business Saturday is Nov. 28. Ryan Nichols lays out a free six-step checklist East Texas owners can finish this week: hours, one offer, follow-up, video.
- ArticleThe Work
An East Texas Ministry Hosts Its Own Videos and Shares Them Home
Ryan Nichols on how Don and Patti Nichols host their Ore City ministry videos on their own site, and the data ownership lesson for East Texas businesses.
- ArticleRyan's Take
Should Texas Set Its Own Minimum Wage Above $7.25?
Texas still uses the $7.25 federal minimum wage. Here are the strongest arguments for a higher state floor and for letting local labor markets set pay.
- ArticleBehind the scenes
Fix the Handoff Before You Replace Your Business Software
Ryan Nichols shows East Texas business owners how to find the broken step between their tools and connect the CRM they already like before buying new software.
- ArticleEast Texas
Kilgore Christmas Under the Stars: 2026 Dates for East Texas Families
Ryan Nichols lists Kilgore's 2026 Christmas Under the Stars dates: derrick lighting Nov 12, parade Dec 1, a free drive-through nativity and more.
- ArticleReflection
The East Texas Business Owner Down the Road Needs a Neighbor Too
Ryan Nichols on the East Texas business owners carrying a lot quietly, and five simple ways you can serve a local owner this week. Love your neighbor.
- ArticleReflection
Trust Is Built One Kind Conversation at a Time
Ryan Nichols on a day spent serving others in East Texas: a business owner, an unplanned church stop, a kind stranger, and one way you can help this week.
- ArticleThe Work
An East Texas Dental School Built Its Own Software Instead of Renting It
Ryan Nichols on why Premier Dental Academy of Longview owns its training software, still rents payments, and the one question every East Texas owner should ask.
- ArticleBusiness
36 Robocalls Hit My Business Line In 72 Hours
A rotating number robocall campaign hit my business line 36 times in three days and my own AI receptionist answered it. Here is the record and the five minute fix any small business can copy.
- ArticleBehind the scenes
Your Facebook Ad Is the Hallway Sign, Not the Store
Ryan Nichols explains why a Facebook ad is a sign in the mall hallway, and how East Texas small businesses build the website, CRM and follow-up that turn it into jobs.
- ArticleRebuild
They Stopped Sending the Work Out and Built the Shop
Family owned in Marshall since 2002, they brought fabrication and powder coating in house in 2013. Five questions to run before you make the same call.
- ArticleEast Texas
Marshall’s Hazard Mitigation Plan Is Open for Comment: 19 Projects—and Draft Gaps to Fix by July 31
Marshall’s draft hazard plan proposes 19 resilience projects. See the priorities, incomplete data, public-comment deadline and how residents can respond.
- ArticleBehind the scenes
Your First CRM Should Answer Four Questions Before You Pay
Ryan Nichols lays out four plain questions every East Texas small business owner should ask before paying for a CRM, plus what to skip at first.
- ArticleEast Texas
Kenneth Travis Held On for 50 Minutes and 4 Seconds. East Texas Should Know His Name.
A Longview Marine, mortgage CEO and coworking owner set the Guinness World Record for the longest straight arm plank. Here is who he is and how to reach him.
- ArticleThe Work
Three Free Video Edits, Then a Price That Drops as You Commit
Ryan Nichols breaks down a video editing price ladder: three free edits, then $15 to $9.90 an edit, and a pricing lesson any East Texas business can use.
- ArticleRebuild
Free Beans and Chili Every Day Since 1983
The Butcher Shop in Longview has been family owned since 1983 and gives beans and chili away every day. That is hospitality, not marketing. Here is the test.
- ArticleThe Work
An East Texas Dental School Built Four Small Doors Before the Big One
Premier Dental Academy of Longview sells a $19, $29, $97 and $147 ladder between its free tools and enrollment. The funnel lesson any small business can use.
- ArticleThe Work
A Fishing Site Wrote Its Promises Before Opening the List
Ryan Nichols on how Flathead & Ol' Blue wrote its subscriber promises before opening signup, and the follow-up lesson East Texas businesses can use this week.
- ArticleOpinion
Should Texas Require Advance Notice for Work Schedules?
Texas generally does not require advance notice of schedule changes. Should workers get predictable hours, or would a mandate hurt needed business flexibility?
- ArticleRebuild
The Plumber Who Tells You to Go Get Other Estimates
Streety Plumbing prints Master Plumber License M-38762 on its home page, then tells you to get multiple estimates. Here is the seven question hire check.
- ArticleRebuild
We Built a Waitlist That Takes No Money
Premier Dental Academy of Longview holds your spot with no deposit and hands you a free 48-question RDA practice exam. Plus the WIOA path to $0 out of pocket.
- ArticleThe Work
East Texas Dental School Published a Checklist You Can Use Against It
Premier Dental Academy of Longview published a school comparison guide that applies to itself: both tuition totals, the fees it will not quote, its license number.
- ArticleRebuild
We Built Twelve Free Tools For People Who May Never Pay Us a Dime
The wall is almost never the tuition. Inside the free tools shelf I built for an East Texas dental assistant school, and why giving it away is the best decision on the site.
- ArticleRebuild
The Bakery That Published What It Cannot Guarantee
Taste and Sea Bakery in Longview uses 100% gluten free ingredients, then tells customers its kitchen is not a gluten free facility. Why that warning works.
- ArticleThe Work
This East Texas Dental School Keeps Its Own List of Who Is Hiring
Premier Dental Academy built a second front door for dental offices. The real asset is the list it builds. Plus one mismatch I found and disclosed.
- ArticleReflection
Help Your Church Reach the Neighbor Who Cannot Come In
Ryan Nichols on helping East Texas churches reach homebound neighbors: simple light, a clip-on mic, and six ways a regular volunteer can serve this month.
- ArticleThe Work
An East Texas Agency Prices Its Software by What It Costs to Run
Four self-serve products at The LeadFlow Pro, four pricing models. One payment, monthly, or a capped pay-once tier, and the one rule that decides which.
- ArticleEast Texas
Marshall Public Library's Last Book Sale of the Year Runs November 6 to 14
Marshall Public Library's last book sale of 2026 runs Nov. 6 to 14. Hours, the Friends of a Public Library, and free November events. Shared by Ryan Nichols.
- ArticlePolitics
House Passes Stopgap Funding Through December 4: What H.R. 9770 Does—and What Happens Next
A facts-first guide to H.R. 9770, the House-passed stopgap funding bill: the December 4 deadline, programs continued, restrictions, Senate path, and shutdown risk.
- ArticleThe Work
Twelve Leads Got an Answer in Two Seconds. Five Waited All Night.
My auto responder answered twelve leads in two to four seconds and left five sitting for up to thirty nine hours. Here are the timestamps, and the one query that found it.
- ArticleEast Texas Business
I Have a Quarter Million Leads and Cannot Afford to Email Them
A 200,000 address list, $500 to $1,000 a month to send, and a five year old consent problem. The case for and against hitting send, with CAN-SPAM facts.
- ArticleThe Work
The Three Questions Every Customer Asks Before They Call
What you do, what it costs, what your finished work looks like. Answer all three on the page or lose the job.
- ArticleFaith & Today
Nehemiah Inspected the Ruins Before Rebuilding: What Marshall's Water Crisis Requires Now
Nehemiah's rebuilding story meets Marshall's water infrastructure decisions. Read the Bible context, verified local facts, open questions, and next steps.
- ArticleBehind the scenes
My Cost Per Lead Tripled Inside a Fifty Mile Circle
A client lead cost went from $15 to $46 with no change to the ad, page, or offer. The audience ran out. Real numbers, the fix, and when the fix is wrong.
- ArticleNews
Longview’s Christmas Parade Applications Open Today
Longview’s 2026 Christmas parade application window opens September 5. Review the $50 fee, Texas Christmas theme, space limits, and next steps.
- ArticleEast Texas
Should Longview Trade Some Left Turns for a Safer Fourth Street?
Longview is studying Fourth Street traffic and safety. Should the city limit some left turns and driveways, or would that hurt local business access?
- ArticleNews
Longview Library’s Free Excel Class Builds Practical Job Skills
Longview Public Library’s free Basic Excel II class covers formulas, filters, formatting, and practical spreadsheet skills. Here is what to verify.
- ArticleRyan Outdoors
Ryan Nichols and the Discipline of Reading the Sky
Ryan Nichols’ rescue history points to a practical rebuilding rhythm: prepare, observe and serve—safely, without treating outdoor activity as medical care.
- ArticleThe Work
Sometimes the Right Build Is Four Pages
I build software for a living, which is exactly why I will tell you when you do not need any. A four page site is the correct answer for a lot of service businesses.
- ArticleEast Texas
Should Longview Allow More Duplexes, ADUs, and Smaller Homes?
Longview's housing plan recommends duplexes, ADUs, smaller lots, and zoning reform. Here are the local facts and the strongest arguments on both sides.
- ArticleAI & Technology
I Run My Business From a Black Screen
Why I moved my whole operation to a terminal with Claude Code, what it changed, and the honest list of who should never try this. Plain English from an East Texas builder.
- ArticleThe Work
Twenty Seven Photos, and Two Thirds of Them Are Concrete
A four page washing site in Hallsville built the page most service businesses skip. I counted every job on it, and the gallery says something the homepage does not.
- ArticleRyan Outdoors
Ryan Nichols and the Quiet Discipline of Getting Ready Before the Water
A warm Ryan Nichols outdoors article about rebuilding through preparation, honest maintenance and one useful next step before the water.
- ArticleRyan Outdoors
Ryan Nichols and the Outdoor Rule of Leaving One Place Better
A warm Ryan Nichols outdoors article about rebuilding through stewardship, a safe 30-minute shoreline practice and one visible act of care.
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