Three Dollars Buys Three Pages Of A Transcript

Most businesses price in dollars. A few price in outcomes. Almost nobody prices in units of work.

I want to show you the third one, because it is sitting on a page I own, and because it is the easiest pricing upgrade most of you could make this week.

One disclosure before anything else. Faretta.legal is mine. It is also the one property I run that is not built on my own stack. It sits on Wix, and the marketing pages serve their share images off Wix infrastructure, so when I point at what is working here I am pointing at the offer design, not the build.

Two ladders live on that site. They run in opposite directions, and that is the whole lesson.

Ladder one goes down.

The services catalog is organized by what is happening to the customer, not by what I deliver. The band headings are the customer talking. I have one quick question. I need to organize my case. I need real analysis. I need it done for me. I want to talk directly.

Read those again. Not one of them is a product name. A person in trouble does not wake up wanting a motion skeleton. They wake up at eleven at night with a blank page and a hearing in three days, which is close to word for word what that first band actually says on the page.

That is ladder one. It steps down to meet the customer where their money really is.

Ladder two goes sideways, and it is the better idea.

At the bottom of both the home page and the catalog there is a support strip, and it does not ask for a donation. It publishes an exchange rate.

Three dollars is three pages of a court transcript.

Ten dollars is one court filing fee.

Twenty five is about an hour of case research.

Fifty is about a half day of investigation.

One hundred is a full day of investigation plus travel.

Directly underneath that strip, in bold, the page says Faretta Legal is a Texas LLC and not a 501(c)(3), and that contributions are not tax deductible. That line costs money every time somebody reads it. It is on the page anyway, because a strip that tells you exactly what your dollar buys does not get to go vague about what it does not buy.

Here is why the unit of work beats a plain donate button by a mile.

Three dollars is an abstraction. Nobody has a feeling about three dollars. Three pages of a court transcript is a picture. You can see the pages. You know somebody is going to sit down and read them.

The number did not change. The unit did. The unit is what people decide with.

You can run this on nearly anything.

A lawn crew is not selling forty dollars. It is selling a yard that is finished before the in laws pull in the driveway.

A bookkeeper is not selling three hundred a month. She is selling never opening that shoebox again.

A pressure washing outfit is not selling a service call. It is selling a driveway the neighbors notice.

Write the dollar amount. Then write, in plain words, the thing that amount turns into. Put them side by side on the page. That is the entire exercise and it takes an afternoon.

Now I hold my own site to the same standard.

I do not get to write these and skip the problems. Four things came back from today's fetch that need fixing, and I would rather say them here than let somebody else find them.

One. The catalog headline says twelve flat fee ways to move your case forward. I counted the cards on that page and there are twenty three. The count is mine and not theirs, and mine is the one that matches what is on the page.

Two. That same headline says the range runs from five dollars to four hundred ninety seven. The page then sells a band labeled twenty seven to two thousand four hundred ninety seven, along with multi month engagements priced well above that. The ceiling in the headline is not the ceiling in the catalog. Both cannot be true at once.

Three, and this is the one that matters. Every service card on that catalog returned the word Free in the price position when I pulled the page today. Twenty three cards out of twenty three. I cannot tell from a server side fetch whether a real person in a browser sees that or sees the correct number, so I am not going to stand here and claim the site is giving the whole catalog away. I am going to say exactly what I saw and get it checked in a browser, because if it is real it is a live pricing fault on the page where money changes hands.

Four, and smaller. The home page puts the analysis band at ninety seven to one hundred ninety seven. The catalog puts that same band at sixty seven to one hundred ninety seven. A thirty dollar gap on the floor of one band across two pages. One of them is stale.

I am not putting any of those four on a chart. You do not chart a number while the site is telling you two different versions of it. You say so in words and then you go fix it.

The lesson holds even with the bugs sitting in it.

Price in the unit your customer can see. Then go make certain the number says the same thing on every page you own.