My Own Price Sign Outgrew My Catalog

Faretta Legal is something I built. It runs on Wix, not on the LeadFlow stack I use for client systems, and I say that every time I write about it so nobody thinks I am hiding the plumbing.

This morning I read it the way a stranger would.

I found the exact failure I get paid to fix in other people's businesses, sitting on my own front page.

What the sign in the window says

The Faretta Legal homepage puts a number up top, right beside two other stats. It reads five dollars to four hundred ninety seven, flat fee services, every tier priced so a pro se litigant can afford it.

The services catalog opens with the same promise spelled out in a sentence. Twelve flat fee ways to move your case forward, from five dollars to four hundred ninety seven. No retainers. No billable hours. No surprises.

Clear. Confident. And as of today, not a description of the catalog.

What the catalog actually holds

I counted.

The homepage shows four tiers. A starter tier under twenty dollars. A prep tier at twenty seven to seventy seven. A deep analysis tier. A done for you tier at four hundred ninety seven and up.

The catalog page carries all four of those, and then a fifth band the homepage never mentions, headed I want to talk directly, priced at twenty seven to two thousand four hundred ninety seven dollars.

Twenty three service links on that page. Not twelve.

And the top of that fifth band is five times the number in the window.

The sentence is not lying on purpose. It is just old. It was true the day somebody typed it. The catalog kept growing and the sentence stayed exactly where it was, because a sentence is a sentence and nothing on earth was checking it against the list underneath it.

Three things I have to disclose instead of publishing around

One. The homepage prices the deep analysis tier at ninety seven to one hundred ninety seven dollars. The catalog band for that same tier reads sixty seven to one hundred ninety seven. Same tier. Two numbers. Two pages. I am not going to tell you which one is correct, because I do not know which one is correct, and not knowing is the entire problem.

Two. The catalog says twelve and lists twenty three.

Three, and I want to be careful here. Every service tile on that catalog page rendered, in my fetch this morning, with the word Free in the price position, next to a savings figure. I do not know what a normal browser shows a normal visitor sitting on that page. A server side fetch and a rendered page are not the same thing, and I have been burned before treating an odd server read as gospel. So I am not claiming those services are free. I am not claiming the page is broken. I am telling you exactly what I saw and labeling it for what it is.

There is no chart in this article. You do not chart a number the site states two different ways. Drawing a clean bar out of that would make the confusion look settled, and it is not settled.

The lesson: a website versus software

Here is the difference in one line.

A website shows what somebody typed. Software shows what is true.

That headline stat is a website. A human wrote five dollars to four hundred ninety seven into a text box back when four hundred ninety seven really was the ceiling. Nothing about that text box knows the catalog exists. It will keep saying four hundred ninety seven until a person remembers to go change it, and people do not remember, because there are eleven other things on fire.

The fix is not discipline. Discipline fails.

The fix is to stop storing the same fact twice.

What to do about it in your own business

Never hand type a count. If your page says twelve services, that twelve should be counted from the list of services at the moment the page loads. Add a thirteenth and the sentence updates itself. Zero maintenance forever.

Never hand type a range. The floor and the ceiling should be the cheapest and most expensive live item, computed, not remembered.

If your platform cannot do that, and plenty cannot, then the sentence goes on a checklist that gets read every single time you add or remove a product. Not a good intention. A written step in the process, with a name next to it.

And go read your own front page like a stranger, once a month. Out loud. You will hear the stale sentence before you see it.

The part that is not broken

I will give that site credit where it earns it, because disclosure is the thing it does well.

Every page states it plainly. Not a law firm. Not legal advice. And on the support strip, in bold, the catalog page says Faretta Legal is a Texas LLC, not a 501(c)(3), and contributions are not tax deductible. Nobody makes you write that sentence. It costs donations to write it. It is there anyway.

That is the standard. The price sign just has to catch up to it.

Why I published this

Because the fastest way to prove I can find this in your business is to show you I found it in mine.

I build connected business systems, in accounts my clients own, and this is what the work actually looks like on a Saturday morning. Reading your own pages like a stranger. Counting what is really there. Writing down the inconsistency instead of quietly patching it and pretending it never happened.

If your site is telling your customers something your catalog stopped agreeing with, that is what I fix.

Own your platform. Stop renting your audience. And go count what is actually on the page.