Six Percent. That Is How Far Down My Homepage Anybody Gets.

I pulled my own numbers this morning.

Every page view on RealRyanNichols.com since May 20, 2026. Thirty five thousand nine hundred and two of them.

Then I sorted them by how far down the page people actually scrolled.

My homepage came in at six percent.

Not six percent of visitors. Six percent of the page. The average person who lands on my front door sees the top sliver and never gets to the rest of it.

Fewer than two out of a hundred make it three quarters of the way down.

I have spent more time on that page than almost any other page I own.

Look at the top of that chart. Then look at the bottom of it.

The case archive is the page I fussed over least. It is a list of records. It does not sell anything. It does not have a hero image. Almost forty four percent of the people who open it go all the way through.

The homepage is the page I designed hardest. One point nine percent.

Nine thousand one hundred and thirty views on the case archive. Six thousand one hundred and thirty six on the homepage.

The archive pulls more traffic than my front door and holds it more than twenty times better.

I have been building the wrong thing.

Here is what I think actually happened, and it is a mistake I have watched a hundred business owners make.

A homepage is where you put everything you are proud of. Every offer. Every proof point. Every reason somebody should care. It slowly turns into a lobby full of brochures.

And the person who lands there has exactly one question. It is not who is this guy. The question is whether the thing they came for is in this building.

If the answer takes six seconds to find, they leave. They do not scroll to find out. Scrolling is work, and nobody works for a stranger.

The archive answers that question in one screen. Here are the records. Go.

Now look at the other end of my own chart, because that number embarrassed me worse.

Services and offers. One hundred thirty three views. Out of thirty five thousand nine hundred and two.

Four tenths of one percent.

The people who do find it read it. Almost twenty eight percent go all the way down, which beats my article pages. That is not an offer problem. That is a door problem.

I have a page that holds attention fine and almost nobody can find it.

So here is what I am changing. Steal all of it.

One. The homepage stops being a lobby and becomes a fork in the road. Two or three doors, above the fold, in plain language. Not a mission statement. Doors.

Two. Every door goes to the thing people came for, not to a page about the thing. The archive is the product. Put the archive at the front.

Three. The offer link stops living at the bottom of a page nobody reaches. If it is how I feed my family, it goes where the eyes already are. For me that is the archive and the article pages, not the front door.

Four. I keep measuring scroll depth instead of visits. A visit tells you somebody knocked. Scroll depth tells you they came inside and stayed.

If you own a business with a website, go pull this exact number this week. Not traffic. Scroll depth broken out by page type. Most analytics tools will hand it to you in about ten minutes.

I will bet you money your prettiest page is your worst one.

That is not an insult to whoever designed it. It is what happens when you build for the person who already loves you instead of the person who just walked in off the street.

I am not embarrassed to publish my own bad number.

I would be embarrassed to keep staring at it and change nothing.