Don't Copy Your Competitor's Offer. Be Different.

You ever see somebody online making the same offer you make, and it's working for them?

Their Facebook ads are going crazy. People in their comments say they want to do business with them, or already have, and it's a great deal. They've got reviews on their website. They're obviously a big company doing something well.

You do the exact same thing in your area, and it doesn't work.

Why?

Your area is not their area

There's a lot of research in particular areas. The group of people around you, the data set around you, even 20 or 30 miles away, is not the same.

You need to put your own little twist on what you're doing in business.

Don't try to copy exactly what the competitor is out there doing.

Be you

When you are you, and you put that little touch of authenticity on it, people want to do business with you.

When you sound confident, you let them know you know what you're doing. Show that online, not just through the work you've done for other clients, but in your own confidence. Then put a little different twist on the package you offer.

What happened to us

We'd been putting out offers for a couple of months, and they weren't working.

Two days before I recorded this, I put a little different twist on them. Just a little change. A little tweak.

All of a sudden, boom. One, two, three business owners want us to come out and work with them.

Same offer. A little tweak. A little addition here, a little subtraction there.

You've got to be different

No two offers are the same. No two business owners are the same. You've got to figure out what works for you and what works for your clients.

You've got to be different. You have to.

Don't do the same thing everybody else is doing. You're not giving them any reason to look at you differently than anybody else.

What I said (RYAN STATEMENT)

From the video, in my own words:

• "You do the exact same thing over in your area and it doesn't work."
• "Even 20 or 30 miles away is not the same."
• "Don't try to copy exactly what the competitor is out there doing."
• "I put a little bit different twist on them two days ago, just a little change, a little tweak and all of a sudden, boom, one, two business owner, three business owners want us to come out and want us to work with them."
• "No two offers are the same, no two business owners are the same."

Call or text me at (903) 500-8898.